HEALTH, FITNESS, AND NUTRITION COACHES:
There is a way to bridge the gap between macros, metabolism, and functional health without going back to school, spending countless years of your time scrolling your days away on google, or even worse, “faking it until you make it”
You can discover the exact methods, models, tools and frameworks used by leading nutrition coaches to serve thousands of clients and confidently solve countless complex client cases around the world
If you want to 10x your coaching capabilities so that you can approach client cases with newfound confidence, receive best in class coaching education, and stand out from a saturated market of online health and fitness coaches you are in the right place.
You’ll never be left feeling like you are missing out on the “secret stuff” when it comes to being equipped with client-centric coaching solutions. In fact, we are so confident we can help you level up as a coach, that just for applying for FNMS my team will send you a complimentary workshop, product, or class most relevant to where you are struggling…even if you don’t sign up for our FNMS program.
The goal of the Functional Nutrition and Metabolism Specialization is to
demystify advanced concepts in nutrition, hormones, and metabolism. Create clarity and confidence in your decision making and protocol design that you have never felt before as a coach or health professional.
Coaches leave this program with the competence and confidence needed to deliver outstanding client service in a rapidly growing and changing industry. Cultivate a level of preparedness to assess and implement the appropriate protocols as the industry faces a "new normal" when it comes to client transformation.
The FNMS Value Proposition
CULTIVATE MASTERY IN METABOLISM, HORMONAL, AND DIGESTIVE HEALTH
LEARN PROVEN METHODS FOR CLIENT RESULTS THAT BOOST RETENTION, REFERRALS, AND REVENUE
EXPERIENCE LIVE COACHING CONTENT IN A COLLABORATIVE AND CONTROLLED LEARNING ENVIRONMENT
DITCH THE DECISION FATIGUE AND FEELINGS OF OVERWHELM (STOP SECOND GUESSING YOURSELF!!)
ELIMINATE THE ISOLATION THAT COMES WITH SELF-STUDY PROGRAMS, DIY COURSES, OR MONOTONOUS TEXT BOOKS
DEVELOP A FULL-BODY SYSTEMS APPROACH THAT IS DEVOID OF BIAS, OR ALLEGIANCE TO A PARTICULAR DIET STYLE
USE YOUR NEW KNOWLEDGE TO CREATE MAGNETIC EDUCATIONAL CONTENT THAT ATTRACTS YOUR IDEAL CLIENTS
AS SEEN IN
We've helped hundreds of coaches level up their coaching game and unlock newfound confidence. Now it is your turn to experience the FNMS Difference in your client results, retention, referrals, and coaching revenue.
APPLY FOR FNMS AND RECEIVE OUR IN DEPTH PROGRAM GUIDE:
When you complete the form below you will be taken to a program application page. Upon completion of the application, you will receive an email with more information about FNMS. Please check your contact information for typos!!!
This program is for general information and educational purposes only and does not constitute the practice of medicine and is not a substitute for it. This program is designed to educate health, fitness, and nutrition professionals about metabolism and physiology to make informed choices regarding client nutrition, training, and lifestyle practices.
"FNMS was the best investment I ever made as a coach. PERIOD. I'm so excited to keep learning and changing lives"
Monarch Fitness Community
Sam’s knowledge and how he imparts that knowledge through his FNMS class vastly changed my approach to coaching my clients. Going into the class I felt confident in my own ability but after working with Sam he filled in gaps I didn’t even know I had as a coach. Not only is Sam a class act but he meets you where you are as a coach and immediately elevates your game. Work with him and be changed for the better.
- Kenneth Almond
"It's perfect in my opinion. I've done quite a few courses and FNMS is the top by far. It is a great balance of learning and reassurance."
- Sarah Fechter
Here are a few ways
FNMS IS DIFFERENT FROM OTHER PROGRAMS
Companies sell as many programs as possible as a self study or DIY course, offer no live support, mail some textbooks or post some videos and cross your fingers that these self-starters educate themselves enough to help a few clients.
The FNMS Experience
Live mentorship and coaching from industry leading professionals
Collaborative and Controlled learning environments to ensure your success and support
More than just theory- learn from real client cases, practical application, and our unmatched quick reference guides
A dedicated team of experts devoted to leveling up your coaching acumen…
Innovative methods you won’t find ANYONE ELSE teaching correctly. We developed it, we teach it. Period. This is the ONLY place you’ll find these methods taught
Hundreds of pages of coaching-specific resources, manuals, cheat sheets and a coaching video library that might as well replace your favorite streaming service…
Saves you years of self study, and even has the potential to earn or save you money through client results, retention, and referrals
Monotonous DIY or Self Study Materials without any live support
Being left to your own devices or worse yet, being put in a group of coaches as lost as you are
Offer no connection, community, or collaboration
Based on vague theory and approaches that lack context or individualization for client application
An automated support line or non existent client support…
Leave you needing to invest in more courses to solve the puzzle
Tackle only one or two areas leaving you floundering and failing to understand full body systems and physiology (aka metabolism)
Teaching the same, outdated methods and rhetoric everyone else is ultimately cheating you out of time AND money - neither of which you can afford to lose
WHAT YOU’LL RECEIVE
WHAT YOU’LL LEARN
HOW IT IS DELIVERED
IS THIS FOR ME?
THIS IS FOR...
You value lifelong learning as a health professional
You have a baseline certification, degree, or two
You have an active client roster with more than just a couple clients and have spent hours upon hours in the trenches
You know that you don’t know everything and have a lot left to learn. You want to expand your arsenal and challenge your biases.
You know that there’s more to the story than calories, sets, and reps, and you want to be equipped to provide a better client experience
You are willing to invest in valuable opportunities that contribute to your long term growth and ROI
WHO THIS IS NOT FOR...
You are a health enthusiast who aspires to be a coach someday…
You are here without a certification of any kind, or any active clients
You think they know everything there is to know about client transformation
You think updating a calorie count or a single sentence reply email to your clients is comprehensive coaching
You have self limiting beliefs around personal development and investing in your growth
You are unwilling to be resourceful in order to pursue a high ROI opportunity for your business
ABOUT THE FNMS TEAM
Sam built his reputation over the past 15+ years as an online coach, educator, and mentor dedicated to providing simple, yet strategic ways to amplify your results either as a coach or in your own transformation…. without being a dick about it. He has shared his quest for health, fitness and nutrition knowledge with the world and instructed over 1,000 coaches through his classes, workshops, and mentorships. Beyond time in the trenches, Sam also obtained his Masters degree from North Carolina State University, as well as his Bachelors of Science from Elon University in North Carolina, and spent extensive time learning from world renowned coaches, physicians, naturopaths, and researchers before creating FNMS.
In addition to his practical coaching and mentorship experience he has been featured as a contributor, content creator, or guest instructor for brands like Barbell Shrugged, Muscle Intelligence, T-Nation, Elite FTS, Next Level Human, Tailored Coaching Method, Ever Forward Radio, Active Life Rx, and many more. In the "white collar world" Sam has been featured as a 2x Fortune 500 Speaker at companies like LinkedIn and the IBM tech subsidiary Red Hat Inc. He has also served as a "behind the scenes" industry resource consulting for professional athletes, influencers, private equity firms, and IFBB Olympia competitors, as well as other coaching programs.
When it comes to health, fitness, and nutrition Brian has seen all sides of the game. From his own personal health journey to his advanced studies in Biology, Biochemistry, and Biomedicine he has an obsession with the minutia of the body and how it interacts with every external input without losing focus on how it all applies to the bigger picture. He received his undergraduate in Biology from UNCG and his master's from the Technical University of Munich in Germany. Besides mastering the intricacies of nutrition and biochemistry Brian also loves music and was once in a touring band - he’s also played classical guitar at weddings and other events.
Brian is our lead coaching education coordinator for FNMS and also serves an important role on the metabolism school team when it comes to research, client case studies, and student support.